Navigator News (Coverage Ranks) Business36411 Business Activity3850 Marketing 5 Marketing Related

Pharmaceutical plants retreat from PR First to go was a factory that produced generic drugs. Next, a pharmaceutical supply company said it would close. Then, GlaxoSmithKline PLC said last month it would shut its plant in this central Puerto Rican city. 2007-11-18 Obesity Finds Niche in American Marketing From the cradle to the grave and most points between, obesity has found its niche in American marketing. Make that a wide berth. 2006-04-16 Coca-Cola goes "Stageside" for music, P2P marketing Rather than share the sponsor spotlight like it must on "American Idol," Coca-Cola North America opted to create its own music program. Taking the concept even further, the soft drink giant is bypassing traditional television to get "Stageside" out to its target audience. 2006-04-09 McDonald's Unveils 'Online Casting Call' Want to get your face in front of 50 million people? Here's your big chance -- have it featured on a McDonald's cup or bag. 2006-04-04 Marketers Use Disease to Sell Food Overweight? Diabetic? Cholesterol out of control? Have we got a deal on a meal for you! If that sales pitch sounds a little sick, that's the point. Aging baby boomers and rising rates of obesity, diabetes and other health conditions have marketers looking to chronic illness as the new must-reach demographic. 2005-11-09 Headlines Pharmaceutical plants retreat from PR 2007-11-18 Obesity Finds Niche in American Marketing 2006-04-16 Coca-Cola goes "Stageside" for music, P2P marketing 2006-04-09 McDonald's Unveils 'Online Casting Call' 2006-04-04 Marketers Use Disease to Sell Food 2005-11-09 Most-viewed Pharmaceutical plants retreat from PR 2007-11-18

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