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FCC votes to consider new "embedded" ad rules
WASHINGTON (Reuters) - U.S. regulators on Thursday took a step toward adopting stricter rules on the growing use of product placements by television advertisers.
Source:(Reuters)
2008-06-26
Tough economy might be good for broadcast TV
LOS ANGELES (Hollywood Reporter) - Broadcast TV has had a hard time catching a break this past year.
Activities:2008 U.S. Recession Source:(Reuters)
2008-06-23
Google to offer audience measures for advertisers
SAN FRANCISCO (Reuters) - Google Inc (GOOG.O) will offer advertisers a free media planning tool to help them locate target audiences on the Web, a company spokesman said on Monday, posing a challenge to existing Web measurement firms.
Source:(Reuters)
2008-06-23
Alibaba launches free China online advert service
BEIJING (Reuters) - Alibaba, China's largest e-commerce firm, launched on Wednesday a free online advertising service, Alimama.com, with the goal of being the largest within five years.
Nations:China Source:(Reuters)
2008-06-18
As Icahn grumbles, Yahoo sets plans for ad growth
In the latest effort to placate restless investors, Yahoo Inc. president Sue Decker laid out plans Wednesday for building the company's online advertising operations, and Yahoo announced a slew of new partnerships.
People:Carl Icahn Activities:Microsoft - Yahoo Deal
2008-06-05
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